:root{
  --pink:#ec4899; --pink-soft:#fce7f3; --pink-bg:#fdf2f8;
  --ink:#1a1a1a; --gray:#6b7280; --line:#f1d5e6;
  --white:#ffffff; --cream:#fffafd;
  --radius:28px; --shadow:0 4px 28px rgba(236,72,153,.10);
  --shadow-lg:0 12px 48px rgba(236,72,153,.16);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Inter',sans-serif;color:var(--ink);background:var(--cream);line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4,.font-display{font-family:'Manrope',sans-serif;letter-spacing:-.02em;line-height:1.05}
.mono{font-family:'JetBrains Mono',monospace;letter-spacing:0}
.wrap{max-width:1140px;margin:0 auto;padding:0 28px}
.eyebrow{display:inline-block;font-family:'JetBrains Mono',monospace;font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink);background:var(--pink-soft);padding:8px 16px;border-radius:100px}

/* NAV */
nav{position:sticky;top:0;z-index:50;background:rgba(255,250,253,.86);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:64px;max-width:1140px;margin:0 auto;padding:0 28px}
.nav-logo{font-family:'Manrope';font-weight:800;font-size:18px}
.nav-logo span{color:var(--pink)}
.nav-links{display:flex;gap:26px}
.nav-links a{font-size:14px;font-weight:600;color:var(--gray);text-decoration:none;transition:color .2s}
.nav-links a:hover{color:var(--pink)}
@media(max-width:860px){.nav-links{display:none}}

/* HERO */
.hero{padding:88px 0 72px;background:radial-gradient(120% 90% at 80% 0%,var(--pink-bg) 0%,var(--cream) 60%)}
.hero h1{font-size:clamp(44px,8vw,92px);font-weight:800;margin:26px 0 24px}
.hero h1 em{font-style:normal;color:var(--pink)}
.hero .lead{font-size:clamp(18px,2.4vw,23px);color:var(--gray);max-width:680px;font-weight:500}
.hero-meta{display:flex;flex-wrap:wrap;gap:14px;margin-top:40px}
.chip{background:var(--white);border:1px solid var(--line);border-radius:100px;padding:10px 20px;font-size:14px;font-weight:600;box-shadow:var(--shadow)}
.chip b{color:var(--pink)}

/* SECTION */
section{padding:80px 0}
.sec-head{max-width:760px;margin-bottom:48px}
.sec-head h2{font-size:clamp(32px,5vw,54px);font-weight:800;margin:18px 0 16px}
.sec-head p{font-size:18px;color:var(--gray);font-weight:500}
.stage-no{font-family:'JetBrains Mono';font-weight:700;font-size:14px;color:var(--pink);letter-spacing:.1em}

.alt{background:var(--pink-bg)}
.dark{background:var(--ink);color:#fff}
.dark .sec-head p{color:#b8b3bd}
.dark .eyebrow{background:rgba(236,72,153,.18)}

/* CARDS GRID */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:900px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow);transition:transform .25s,box-shadow .25s}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg)}
.card h3{font-size:21px;font-weight:700;margin-bottom:10px}
.card h4{font-size:17px;font-weight:700;margin-bottom:8px}
.card p{font-size:15.5px;color:var(--gray)}
.card .tag{display:inline-block;font-family:'JetBrains Mono';font-size:12px;font-weight:700;color:var(--pink);background:var(--pink-soft);padding:5px 12px;border-radius:8px;margin-bottom:14px}
.card .num{font-family:'Manrope';font-size:40px;font-weight:800;color:var(--pink);line-height:1}

/* TIMELINE */
.tl{position:relative;margin-top:20px;border-left:2px solid var(--line);padding-left:34px}
.tl-item{position:relative;padding-bottom:36px}
.tl-item:last-child{padding-bottom:0}
.tl-item::before{content:'';position:absolute;left:-43px;top:2px;width:16px;height:16px;border-radius:50%;background:var(--pink);box-shadow:0 0 0 5px var(--pink-soft)}
.tl-date{font-family:'JetBrains Mono';font-size:13px;font-weight:700;color:var(--pink);letter-spacing:.06em}
.tl-item h3{font-size:20px;font-weight:700;margin:6px 0 6px}
.tl-item p{color:var(--gray);font-size:15.5px;max-width:640px}

/* QUOTE */
.quote{background:var(--white);border-left:4px solid var(--pink);border-radius:0 18px 18px 0;padding:22px 26px;box-shadow:var(--shadow);font-size:16px;font-style:italic;color:#3a3a3a}
.quote .who{display:block;margin-top:10px;font-style:normal;font-size:13px;font-weight:700;color:var(--pink);font-family:'JetBrains Mono'}

/* STAT STRIP */
.stat-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
@media(max-width:760px){.stat-strip{grid-template-columns:repeat(2,1fr);gap:32px}}
.stat .big{font-family:'Manrope';font-size:clamp(38px,6vw,58px);font-weight:800;color:var(--pink);line-height:1}
.stat .lbl{font-size:14.5px;color:var(--gray);font-weight:500;margin-top:8px}
.dark .stat .lbl{color:#b8b3bd}

/* FUNNEL */
.funnel{display:flex;flex-direction:column;gap:14px;max-width:720px;margin:0 auto}
.fstep{display:flex;align-items:center;gap:20px;background:var(--white);border:1px solid var(--line);border-radius:18px;padding:20px 24px;box-shadow:var(--shadow)}
.fstep .fn{font-family:'Manrope';font-weight:800;font-size:24px;color:var(--pink);min-width:40px}
.fstep h4{font-size:17px;font-weight:700;margin-bottom:3px}
.fstep p{font-size:14.5px;color:var(--gray)}

/* PRICE LADDER */
.ladder{display:flex;flex-wrap:wrap;gap:12px;align-items:flex-end;margin-top:10px}
.rung{flex:1;min-width:90px;background:var(--white);border:1px solid var(--line);border-radius:16px;padding:18px 14px;text-align:center;box-shadow:var(--shadow)}
.rung .p{font-family:'Manrope';font-weight:800;font-size:22px}
.rung .d{font-size:12px;color:var(--gray);margin-top:4px;font-family:'JetBrains Mono'}
.rung.hl{background:var(--pink);color:#fff}
.rung.hl .d{color:rgba(255,255,255,.85)}

/* TAKEAWAY */
.take{background:linear-gradient(135deg,var(--ink),#2d1622);color:#fff;border-radius:var(--radius);padding:44px}
.take ol{list-style:none;counter-reset:t;display:grid;gap:18px}
.take li{counter-increment:t;position:relative;padding-left:54px;font-size:17px;line-height:1.55}
.take li::before{content:counter(t);position:absolute;left:0;top:-2px;width:36px;height:36px;display:flex;align-items:center;justify-content:center;background:var(--pink);border-radius:10px;font-family:'Manrope';font-weight:800;font-size:17px}
.take li b{color:#ffb8de}

/* PILL LIST */
.pills{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.pill{background:var(--pink-soft);color:#9d1458;font-size:14px;font-weight:600;padding:8px 16px;border-radius:100px}

/* CONVERSION FUNNEL */
.cfunnel{display:flex;flex-direction:column;align-items:center;gap:10px}
.ctier{width:var(--w);min-width:260px;background:#241019;border:1px solid #3a1d2b;border-radius:18px;padding:22px 28px;transition:width .3s}
.ctier.hl{background:var(--pink);border-color:var(--pink)}
.ct-name{font-family:'Manrope';font-weight:800;font-size:20px;color:#fff}
.ct-sub{font-size:14px;color:#b8b3bd;margin-top:3px}
.ctier.hl .ct-sub{color:rgba(255,255,255,.9)}
.cconv{font-family:'JetBrains Mono';font-size:14px;font-weight:700;color:#b8b3bd;letter-spacing:.04em}
.cconv b{color:var(--pink);font-size:17px}
@media(max-width:620px){.ctier{width:100%!important}}

footer{padding:56px 0;text-align:center;border-top:1px solid var(--line);color:var(--gray);font-size:14px}
.divider{height:1px;background:var(--line);margin:0}
.note{font-family:'JetBrains Mono';font-size:12.5px;color:var(--gray);margin-top:18px;line-height:1.6}

/* ===== MULTI-PAGE ADDITIONS ===== */
.nav-links a.ext{color:var(--pink);font-weight:700}
.nav-links a.ext::before{content:'';display:inline-block;width:6px;height:6px;background:var(--pink);border-radius:50%;margin-right:6px;vertical-align:middle}
.subnav{display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:600;color:var(--pink);text-decoration:none;margin-bottom:18px}
.subnav:hover{text-decoration:underline}

/* persona cards */
.persona{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow)}
.persona .ptop{display:flex;align-items:baseline;justify-content:space-between;gap:10px;margin-bottom:6px}
.persona h4{font-size:19px;font-weight:700}
.persona .role{font-size:13px;color:var(--gray);font-weight:500}
.persona .pq{font-size:14.5px;font-style:italic;color:#3a3a3a;border-left:3px solid var(--pink);padding-left:14px;margin:12px 0}
.persona .pbudget{font-family:'JetBrains Mono';font-size:12.5px;font-weight:700;color:var(--pink);background:var(--pink-soft);padding:5px 12px;border-radius:8px;display:inline-block}

/* big segment block */
.segblock{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:32px;box-shadow:var(--shadow);position:relative;overflow:hidden}
.segblock::before{content:attr(data-share);position:absolute;top:24px;right:28px;font-family:'Manrope';font-weight:800;font-size:34px;color:var(--pink-soft)}
.segblock h3{font-size:24px;font-weight:800;margin-bottom:4px;max-width:80%}
.segblock .who{font-size:14px;color:var(--pink);font-weight:700;font-family:'JetBrains Mono';margin-bottom:16px}
.segblock .row{display:flex;gap:8px;margin-top:10px;flex-wrap:wrap}
.segblock .lab{font-size:13px;font-weight:700;color:var(--ink);min-width:74px}
.segblock p{font-size:15px;color:var(--gray)}
.segline{display:grid;grid-template-columns:88px 1fr;gap:6px 14px;margin-top:14px}
.segline .k{font-size:13px;font-weight:700;font-family:'JetBrains Mono';color:var(--pink);padding-top:2px}
.segline .v{font-size:15px;color:#3a3a3a}

/* calendar phases */
.phase{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:0;overflow:hidden;margin-bottom:22px}
.phase-head{display:flex;align-items:center;gap:18px;padding:24px 30px;background:var(--pink-bg);border-bottom:1px solid var(--line)}
.phase-head .pno{font-family:'Manrope';font-weight:800;font-size:30px;color:var(--pink);min-width:46px}
.phase-head h3{font-size:21px;font-weight:800}
.phase-head .pdates{font-family:'JetBrains Mono';font-size:13px;font-weight:700;color:var(--gray);margin-top:2px}
.phase-body{padding:10px 30px 24px}
.evrow{display:grid;grid-template-columns:120px 1fr;gap:16px;padding:16px 0;border-bottom:1px solid var(--line)}
.evrow:last-child{border-bottom:none}
.evrow .ed{font-family:'JetBrains Mono';font-size:13.5px;font-weight:700;color:var(--pink);padding-top:2px}
.evrow h4{font-size:16.5px;font-weight:700;margin-bottom:3px}
.evrow p{font-size:14.5px;color:var(--gray)}
@media(max-width:560px){.evrow{grid-template-columns:1fr;gap:4px}.segline{grid-template-columns:1fr}}

/* cross-page CTA */
.xcta{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
@media(max-width:620px){.xcta{grid-template-columns:1fr}}
.xcard{display:block;background:var(--ink);color:#fff;border-radius:var(--radius);padding:32px;text-decoration:none;transition:transform .25s,box-shadow .25s}
.xcard:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg)}
.xcard .xk{font-family:'JetBrains Mono';font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--pink)}
.xcard h3{font-size:24px;font-weight:800;color:#fff;margin:10px 0 8px}
.xcard p{font-size:15px;color:#c8c2ce}
.xcard .arr{display:inline-block;margin-top:14px;color:var(--pink);font-weight:700;font-size:15px}